- Designer Franz von Holzhausen had an considerable resume before fasten Tesla.
- But a multiple of his disappointment with a normal automobile courtesy and Elon Musk’s particular ideas about how to solve problems has taken his work to a new level.
- He’s followed an doubtful trail to apropos a many successful automobile engineer of his generation.
Before Franz von Holzhausen sealed on with what was afterwards called Tesla Motors in 2010, he was on his approach to being a member of a automotive pattern world’s elite.
He had graduated from Art Center College of Design in a early 1990s, creation him an alumnus of a world’s many prestigious travel pattern program, counting among a graduates a likes of J. Mays, Chris Bangle, and Henrik Fisker.
At General Motors, he designed a span of artistic roadsters, a Pontiac Solstice a a Saturn Sky. From there he wish to Mazda North America, where he ran a whole uncover and garnered regard for his concepts vehicles.
If Holzhausen had remained on that track, he would have been a car-design aristocrat. Instead, he too a outrageous jump of faith and assimilated a buzzy Silicon Valley startup, distant from a automotive capitals in Michigan, Japan, and Germany. And he became a many successful engineer of his generation.
Yes, we know that’s a large statement. Jaguar’s Ian Callum or Aston Martin’s Marek Reichman competence object, and Luc Donckerwolke is capturing copiousness of courtesy for his work a Hyundai, following a army conceptualizing Lamborghinis.
But a pivotal cause for Holzhausen is that as Tesla rolls out a Model 3 sedan, aggressive a mass market, he’s witnessing a lapse on his unsure preference to join CEO Elon Musk behind when Tesla was offered usually one car, a strange Roadster. Many designers of high repute who are about Holzhausen’s age (he’s 49) continue to imaging a destiny within a context of a past.
Holzhausen gets to prognosticate a destiny on a possess terms — beautiful electric cars that will someday be means to expostulate themselves. The automobile engineer of a entrance decades competence admire a legends if a profession’s story (and there have been many). But when it comes to crafting a career and a reputation, they will look Holzhausen.
I recently got a possibility to pronounce with Holzhausen and he common some sum about how he came to join Tesla and what guides his pattern philosophy.