Struggling Life-Insurance Companies Look to Middle-Class for Revival

ROSWELL, Ga.—Ray Burton isn’t your standard word man.

From a mark in a pharmacy territory of a Wal-Mart Supercenter in this Atlanta suburb, a 44-year-old MetLife Inc. manager eyed a kiosk circuitously that urged shoppers to “get life word currently for usually $5.” That buys a initial month of a process with a genocide advantage of as most as $50,000.

The kiosks are partial of a pull by a biggest U.S. life insurer in assets…

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