Nestle is offered the US candy business to Ferrero for about $2.8 billion

Nestle is offered a U.S. confectionery business to Italian chocolate and candy builder Ferrero for an estimated $2.8 billion, a association pronounced Tuesday.

Nestle’s American honeyed treats embody Nestle Crunch, Butterfinger, Baby Ruth, Raisinets, Nips, Skinny Cow and Laffy Taffy.

Nestle’s 2016 U.S. confectionery sales were about $900 million and represent about 3% of U.S. Nestle Group’s sales, according to a Swiss company.

“This pierce allows Nestle to deposit and innovate opposite a operation of categories where we see clever destiny expansion and reason caring positions, such as pet care, bottled water, coffee, solidified dishes and tot nutrition,” CEO Mark Schneider said in a statement.

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Nestle is a world’s largest food company, according to the 2017 Forbes Global 2000.

Ferrero, that currently is headquartered in Luxembourg, is best famous for a Ferrero Rocher chocolates, though a association also owns favorites Nutella and Tic Tacs.

This merger will make Ferrero a third-largest chocolate confectionery in a world, according to London-based marketplace investigate company Euromonitor International.

“We are really vehement about a merger of Nestle’s U.S. confectionery business, that has an superb portfolio of iconic brands with abounding histories and extensive awareness,” Giovanni Ferrero, executive authority of a Ferrero Group, pronounced in a statement.

Raphael Moreau, comparison food and nourishment researcher during Euromonitor International, pronounced this merger will assistance Ferrero grasp a vital idea of boosting a participation in a US. 

Ferrero bought Fannie May Confections Brands from 1-800-FLOWERS in May for $115 million and in October announced skeleton to buy Ferrara Candy Co. — best famous for Brach’s, Trolli and Lemonheads — from private equity firm L Catterton for an undisclosed amount.

The sale of Nestle’s U.S. candy business doesn’t embody a company’s tellurian chocolate code KitKat or a Toll House baking line.

Nestle — that also owns Purina, Coffee-Mate, Gerber and Stouffer’s — has been scooping adult companies and changeable divided from a confectionery roots. In September, Nestle acquired a majority seductiveness in Oakland-based high-end specialty coffee spit and tradesman Blue Bottle Coffee for an undisclosed amount, and final month it announced skeleton to buy privately-held Atrium Innovations, a nutritive health products builder formed in Quebec, for $2.3 billion.

The U.S. candy business sale is approaching to be finished nearby a finish of a initial quarter, Nestle said.

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Both companies have prolonged and storied histories in a European candy world. Nestle began offered chocolate in 1904, and Ferrero was founded as a family business, creatively a fritter shop, in 1946.

Follow USA TODAY contributor Zlati Meyer on Twitter: @ZlatiMeyer

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