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Brolly, an ‘AI-driven’ word app, raises £1M seed turn led by Valar Ventures and Pi Labs


Brolly, a U.K. ‘insurtech’ startup that offers an app to assistance we conduct and squeeze several word products, has lifted £1 million in seed funding. Valar Ventures, a U.S.-based try account corroborated by Peter Thiel, led a round, with Pi Labs co-leading. Entrepreneur First (EF) also participated around a association builder’s £40 million “Next Stage Fund”.

Founded by former Aviva underwriter and product manager Phoebe Hugh and former Skype and Microsoft engineering manager Mykhailo Loginov, after a dual met during EF, Brolly is billed as a personal word concierge. The AI-driven app lets we enter all of your existent word policies and afterwards analyses any gaps or duplication in cover, and, when required, claims to automatically emporium around a marketplace on your interest so we don’t need to keep going behind to cost comparison sites.

Hugh — who, maybe brutally, put herself by Entrepreneur First twice as she sought to span adult with a right co-founder — says she was desirous to start Brolly after she became dumbfounded to hear how many consumers lacked simple believe of insurance. This enclosed not usually how a word products they had bought worked, though in selling around for improved value deals and handling existent policies effectively.

“One lady we spoke to had inadvertently purchased dual automobile word policies when she apparently usually indispensable one (you can’t explain twice on ubiquitous insurance),” recalls Hugh. “She had paid in additional of £10,000 cumulatively over 11 years for dual policies where one should’ve been void, since there was no complement in place that told she was doubling adult on cover”.

Aware of no other businesses in word during a time that seemed to be rebellious a problem, and assured from her knowledge in a attention that word companies would be delayed to change, Hugh says she taught herself coding and undertook a hackathon where she built an early iteration of what would after be famous as Brolly. “I was unequivocally compelled to leave and set adult a try that directly challenged these issues,” she says. “I handed in my abdication on New Years Day 2015 to pursue building a fairer word marketplace for people”.

Fast-forward to 2017, and a Brolly app has 3 strands: “Brolly Locker” (scanning and secure government of all existent policies), “Brolly Adviser’ (advising that products business should cruise selling and because formed on research of existent portfolio), and a yet-to-launch ‘Brolly Shop’ (analyses a stream marketplace to safeguard a patron has a best product coverage and value for income and will let we switch to other providers if necessary).

“Insurance companies and brokers primarily acquire business by cost comparison sites, a loss-leading channel, fighting on cost to get a patron by a door,” adds Hugh. “Then they travel adult a cost during renovation for constant customers, capitalising on people’s inertia. This is an immensely formidable and determined cycle to break, and that’s a plea we’ve taken on”.

Typical early Brolly users are people that already have mixed word products and are used to a routine of selling around, though “usually don’t find a time to get around to it during renewal”. This sees premiums increasing, and their cover apropos reduction applicable as resources change over time. “Convenience is unequivocally important, automating a routine of selling around,” says a Brolly founder.

In further to VCs, a series of angel investors also assimilated Brolly’s seed round. They embody Alan Morgan (Chairman of MMC Ventures AdFisco), Christian Angermayer (founder of Apeiron Investment Group), Matt Bellamy (lead thespian of Muse), Richard Fearn (Director of Friday Club), Tim Levene (Managing Partner of Augmentum Capital), Tim Hugh (Principal cellist of a London Symphony Orchestra), Bruce Macfarlane (Managing Partner of MMC Ventures), Michael Mire (Non-Executive Director of Aviva), and Christian Woolfenden (Managing Director of PhotoBox).

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