BlackBerry Outsourcing Handset Business

strongBlackBerry 850 Wireless (1999)/strongbrResearch In Motion launched a initial BlackBerry, a 850 Wireless, in 1999.

strongBlackBerry 957/strongbrThe BlackBerry 957 was Research In Motion’s breakthrough device, with a evil incomparable shade and keyboard.

strongBlackBerry 6210 (2003)/strongbrEarly BlackBerry models like this one had a monochrome screen, a trackwheel on a side and a “QWERTYquot; keyboard.

strongBlackBerry Charm 7100T (2004)/strongbrRIM launched this slimmer, some-more affordable indication for ubiquitous consumers over a pivotal business clientele. The keyboard had dual letters per key.

strongBlackBerry Pearl 8100 (2006)/strongbrRIM launched a Pearl with a trackball in a center, that transposed a trackwheel.

strongBlackBerry Curve 8300 (2007)/strongbrThe same year that Apple launched a iPhone, RIM introduced this consumer-friendly indication that came with a 2-megapixel camera and a stereo-headset jack. It became RIM's best-selling BlackBerry during a time.

Left to right, a BlackBerry Storm, BlackBerry Pearl Flip 8220 and a BlackBery Bold 9000, all expelled in 2008 as a iPhone gained in popularity.

strongBlackBerry Z10 (2013)/strongbrBlackBerry sought to recover a mislaid marketplace share with a launch of a Z10.

strongBlackBerry Passport (2014)/strongbrA lady hold a BlackBerry Passport smartphone during a launch eventuality in London on Sept. 24, 2014.

strongBlackBerry Classic (2014)/strongbrThe BlackBerry Classic was a renouned model, and was updated.

strongBlackBerry Priv (2015)/strongbrBlackBerry launched a Priv a initial Android phone.

WATERLOO, Ontario— BlackBerry Ltd.
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pronounced Wednesday it would stop creation its once-dominant devices to concentration on software, pulling out of a bruising tellurian smartphone foe that it kicked off roughly dual decades ago.

The devise shift, some-more than a year in a making, will finish all of BlackBerry’s inner hardware expansion and outsource it instead to several partners, a Waterloo, Ontario-based association said.

The pierce was mostly approaching after Chief Executive John Chen signaled he would confirm this month on a predestine of a iconic BlackBerry phones, that were introduced after a association launched a pioneering two-way information follower in 1998, and went on to explain a widespread share in a world’s marketplace for smartphones.

Even yet BlackBerry’s share of a tellurian smartphone marketplace is now next 1%, after years of losing belligerent to nimbler competitors such as Apple Inc.
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and Samsung Electronics Co Ltd., a preference to stop creation a product that was once so distant forward of a foe shows how badly a association stumbled after a initial success.

Now, by jettisoning handset development, Mr. Chen will face augmenting vigour to denote a viability of his devise to grow a struggling company’s program and services business, that grew during a slower-than-expected gait in a second quarter.


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Investors were cheered by a shift, and BlackBerry shares were recently adult scarcely 5% during $8.27 on Nasdaq on Wednesday.

Mr. Chen told reporters outsourcing “is a best approach to expostulate profitability in a device business.” He after announced that a company’s “turnaround is done” and pronounced his concentration would now spin to growth.

Software sales, he said, will continue to be driven by mobile-management collection directed during businesses and government, such as BES12, that allows companies to conduct inclination from several providers that are used by employees on corporate networks.

Software and services income in BlackBerry’s latest quarter, expelled alongside news of a devise shift, some-more than doubled from a year earlier, to $156 million. Still, that was down from $166 million a prior quarter. The association pronounced it continues to design income expansion of 30% from program and services this mercantile year.

Nearly a decade ago, BlackBerry rose to turn Canada’s largest association by marketplace capitalization, with a value of $83 billion. That has given neatly eroded to only $4.1 billion as of Wednesday, according to FactSet data. From a rise of some-more than 17,000 employees during a finish of mercantile 2011, it had fewer than 5,000 during a finish of a latest mercantile year.

Analysts have been awaiting BlackBerry to give adult on a hardware business for some time as device sales continued to import on revenue. The association sole 400,000 inclination in a mercantile second quarter, down from 500,000 in a initial entertain and 600,000 a entertain before that.


“BlackBerry is only confronting a heartless blurb law that a device business is not a place we need to be, generally when we have options that aren’t red hot,” pronounced Ben Wood, arch of investigate during wireless consultancy CCS Insight.

BlackBerry has perceived expressions of seductiveness from intensity buyers seeking to buy a association during a high discount, according to people informed with these talks. The overtures have been rejected, these people say, since a company’s vital shareholders, Fairfax Financial Holdings Ltd.
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and Primecap Management Co. support Mr. Chen’s prophesy of flourishing a association by program development.

At a luncheon progressing in a week, Mr. Chen pronounced he had no skeleton to sell any of a company’s resources and would cite instead to permit BlackBerry’s record and patents to others.

Mr. Chen is credited with slicing costs and changeable a company’s vital concentration after he assimilated a association in 2013 to higher-margin mobile program products. He had already scaled behind a company’s device lineup and had outsourced some manufacturing.

BlackBerry will accept a bound kingship for any new handset sole by an Indonesian corner try and is in talks with other third parties to rise additional devices, Mr. Chen said.

BlackBerry finished a mercantile second entertain with altogether income of $334 million, down 32% from a year progressing and next a $394 million analysts polled by Thomson Reuters expected.

The association posted a net detriment of $372 million, that enclosed a $96 million register charge. Adjusted to bar items, however, it pennyless even on a per-share basement for a second entertain in a row, violence researcher expectations for a detriment of 5 cents a share.

BlackBerry revised a gain opinion for a stream mercantile year to between a detriment of 5 cents a share and break-even, improved than a accord for a detriment of 15 cents.

BlackBerry also announced on Wednesday a depart of Chief Financial Officer James Yersh for personal reasons. He will be succeeded during a finish of Oct by Steven Capelli, who worked with Mr. Chen in prior roles, including during Sybase.

Write to David George-Cosh during david.george-cosh@wsj.com and Jacquie McNish during Jacquie.McNish@wsj.com

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