Barriers didn’t stop Palm Desert Latino business owner

In 1997, Alexandra Chavez, afterwards 5 months pregnant, and her hermit jumped a blockade on a United States-Mexico limit and, with no income or luggage in tow, headed to a new life in America.

Seventeen years later, Chavez, 46, now owns a flourishing lassie use and cleaning business in Palm Desert and employs 5 workers.

Chavez is among a cadre of Latino business owners who have grown with a assistance of LanzaTech, a module designed to support some-more Latino entrepreneurs. The module offers giveaway workshops, mostly in Spanish, on combining a selling plan, receiving a loan and gaining startup capital.

LanzaTech is sponsored by a Coachella Valley Small Business Development Center and uses a bureau space nearby downtown Indio, a primarily Latino city. Business owners can ask giveaway one-on-one conversing meetings with LanzaTech consultants, who beam a business goals of entrepreneurs.

“That’s unequivocally what we’re doing in one sense,” pronounced Armando Ehrenzweig, a LanzaTech consultant. “It’s not that we’re removing a business for anybody. When it comes to marketing, we assistance them in any approach that they need to govern any devise we put together.”

Chavez never approaching to possess her business. When she creatively left her hometown of Mexico City, she suspicion she would turn a teacher. After her son was born, she started a home-cleaning business. But she satisfied she would need to pronounce English some-more proficiently.

Chavez put her business on reason to finish holding ESL and educational classes during College of a Desert. She eventually warranted an associate’s grade in early childhood education.

“I was a singular mom during a time, (studying) part-time, and it was unequivocally hard,” pronounced Chavez, who after married and became a naturalized U.S. citizen.

Chavez began operative as a yard avocation administrator for Desert Sands Unified School District during George Washington Charter School, where her son attended. She couldn’t means a babysitter during a time, so a new pursuit was ideal. She could work and watch over her son during a same time.

A mom who would collect adult her daughter after propagandize shortly done friends with Chavez. When a mom schooled that Chavez used to run a cleaning business, she endorsed Chavez for a pursuit during Porcupine Creek. Until that point, Chavez said, laughing, she had never listened of a famous Rancho Mirage estate and 18-hole golf course, afterwards owned by Tim and Edra Blixseth.

In 2009, Chavez became conduct of housekeeping during Porcupine Creek, handling 6 staffers who spotless a casitas and vast categorical residence on a property. When a Blixseths divorced, Edra mislaid a skill in bankruptcy. Chavez and all a staff were laid off.

The layoff became a branch indicate for Chavez. She motionless she would revitalise her aged cleaning business. She done cold sales pitches, knocking on a doors of businesses in Palm Desert and Rancho Mirage. Her initial patron was Children’s Discovery Museum of a Desert in Rancho Mirage.

“I did it with no money,” Chavez said. “Not even one dollar.”

Fortunate connectors continued to hurl Chavez’s way. A museum house member suggested that Chavez try to land an comment with Sunnylands, a walled estate that was home to a late diplomats Walter and Leonore Annenberg.

A week after after her pitch, Sunnylands called her and hired her to be a contractor.

During President Barack Obama’s initial revisit to a dried in Jun 2013, Chavez’s cleaning organisation tidied adult partial of a Sunnylands estate for a assembly between Obama and Chinese President Xi Jinping. Sunnylands gave her a special certificate, a T-shirt and a tiny pin to commemorate a grant of her staff.

“I feel absolved to work there,” Chavez said. “I’m like, really, is this happening?”

As business grew, so did a complexities of using a company. One of her categorical hurdles was handling a authorised and taxation implications for providing worker’s compensation.

Chavez incited to LanzaTech.

Through one-on-one business conversing meetings with Ehrenzweig, Chavez detected that she had been wrongly filing 1099 forms for her employees, instead of W-2. Ehrenzweig helped her see a accounting mistake, coached her on simple bookkeeping and speedy her to enhance with some-more blurb accounts.

“Her business doesn’t need that most investment to expand,” Ehrenzweig said. “It’s only about removing new accounts, apropos good during sales.”

Chavez says she loves being an businessman for a many perks.

“Having a time to spend with your family, providing work for other people,” Chavez said. “It’s a lot of shortcoming though it creates me feel good.”

Her recommendation to determined entrepreneurs, generally immigrants whose initial denunciation is not English: Don’t be afraid.

“All this we have achieved,” Chavez said. “It’s only like a dream for me.”

Dominique Fong is a business and genuine estate contributor for The Desert Sun. She can be reached during (760) 778-4661, and on Twitter @dominiquefong.

Small business spotlight

Ally Inc., Alexandra’s Cleaning Service

Owner: Alexandra Chavez

Based: Palm Desert

Employees: 5

Phone: (760) 774-1522


Armando Ehrenzweig, consultant

(760) 459-7884

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