When New York City’s Elmhurst Dairy non-stop in 1925, founders Max
and Arthur Schwartz hand-bottled divert from 200 cows. They then
delivered a bottles, that sat in containers of ice, in a truck
via a city.
Over a subsequent few decades, Elmhurst became one of a biggest
dairy companies in NYC.
But these days, making divert isn’t as essential as it
used to be. Business declined in new years to a point
that Elmhurst wasn’t creation adequate income to keep operating.
CEO Henry Schwartz (son of Max) close down a plant in the
outdoor precinct of Queens in late 2016.
The association isn’t dead, however — it’s now producing dairy-free
milks (made from almonds, hazelnuts, walnuts, and cashews) and
re-branding as Elmhurst
“After 92 years in business, it was time to welcome a new model
and demeanour toward a future,” Schwartz, age 82, tells Business
The association has usually launched in a few New York-based grocers so
far, though according to Mike Brown, senior vice
president of sales, business is already booming.
Though Brown declined to give accurate sales figures, he tells
BI that Elmhurst is selling twice as many units per
week than a group creatively estimated.
Before it closed, Elmhurst supplied divert to some-more than
8,300 grocers and 1,400 open schools in NYC, and
produced over 5.6 million quarts a week.
When a plant — a final to make divert in NYC
limits — shuttered in 2016, it put
273 people out of work.
The closure reflects incomparable hardships in a US dairy industry,
that has suffered in new years due to changing consumer
While a expenditure of dairy divert declined
from 2011 to 2015, p
dairy alternatives have grown into
. A new Nielsen survey
found that many people consider those
dairy-free products to be healthier, given they often
are lower in calories, cholesterol, and fat than cow’s milk.
Others buy them since they are lactose-intolerant, vegan,
or have a dairy allergy.
Elmhurst’s new 30,000-square- feet trickery will be in
Elma, a Central New York city that’s 360 miles north
At the plant, a association has grown a own process
of creation a nutmilks, that it calls “milking.” Cold milling
machines extract all of a protein, fat, and micronutrients
from the nuts, that means Elmhurst doesn’t need to fortify
the milks with additional vitamins. Its milks also are
giveaway of a stabilizers, whiteners, and gums that some
plant-based milks contain.
“It’s about transforming with a times,” Schwartz says. “As
recognition and direct for vegan products continues to grow, we’re
saying plant-based options turn mainstream.”
Though a association usually sells a divert in Publix stores in New
York for now, it skeleton to discharge to other grocers
in Miami, Tampa, and Atlanta this year. It will also ship
online orders nationally in entrance weeks. Quarts of almond
and walnut divert cost $4.99, while hazelnut and cashew divert cost
$5.99 — about twice a price as many nutmilks (though
some of these are fortified with preservatives or
Now called Elmhurst Nutmilk, the
company’s latest ad features a matched male that
clinks a booze potion full of divert with a spoon.
“Introducing a world’s excellent nutmilk,” it reads.