Christina Smith’s tiny business, Closet Candy Boutique, has some-more than 711,000 Facebook likes. That’s a lot for a Westfield-based women’s wardrobe store — though it’s not unheard of.
In an bid to inspire tiny businesses to use amicable media to rivet with consumers, Facebook hosted a “Boost Your Business” eventuality in Carmel final week.
Representatives from about 250 internal companies attended a event, where Facebook analytics experts and a row of internal business owners gave tips about promotion and selling on a amicable media site.
Smith, who sat on a panel, pronounced her association uses visible aids to a advantage by posting photos of models wearing wardrobe from a boutique. With analytics accessible from Facebook and a tiny hearing and error, Smith pronounced she has been means to grow her patron base.
“I make a lot of income off of Facebook,” she said. “That’s my biggest source of income.”
Smith pronounced a boutique also engages with supporters by a posts. When a boutique is deliberation creation purchasing decisions, they ask supporters by Facebook what they should buy. The boutique also posts news about giveaway events and includes videos on hair and makeup tutorials to capacitate business to duplicate a style.
Nathan Day of a Used Livestock Equipment Co., a Westfield apparatus use and supply store, has roughly 26,000 Facebook likes. Day pronounced only since his business has a tiny niche, it doesn’t meant he has to rest particularly on internal business.
“Our business is 90 percent Internet-based,” he said. “In a rural community, there is a outrageous following on Facebook.”
By regulating amicable media, Day pronounced he’s means to strech specific audiences with his promotion and do it inexpensively. He pronounced Facebook also has authorised him to be fit in selling his products.
Like Smith, Day pronounced he tries to use his posts to rivet with customers. Ahead of auctions, a association will “boost” a Facebook post to warning intensity business of a arriving sale. Day pronounced it’s only another inexpensive approach to aim clientele.
Tips for small-business owners
Here’s some recommendation from Facebook experts and internal business owners panelists on how to use amicable media to grow your business:
Call Star contributor Olivia Lewis during (317) 444-6126. Follow her on Twitter: @TheWrittenPeace.